|
Direct Response Technologies, Inc.Æs KeywordMaxÖ Division Announces a New Private Label Program for Bid Management Tools
Pittsburgh, PA û December 6, 2005 û Direct Response Technologies, Inc., a leading provider of online media and technology solutions, announced today that their KeywordMax Division, a leading provider of pay per click search engine management tools, launched a new Private Label Program. The Private Label Program allows third party vendors to seamlessly integrate KeywordMaxÆs tracking and bid management solutions into existing interactive advertising applications.
KeywordMax has been powering SEM agencies with bid management and tracking technology since 2003. With the launch of the new Private Label Program, web analytics vendors, email vendors, affiliate tool providers, ad serving vendors, and other interactive service providers will be instantly enabled with conversion tracking, click fraud monitoring, and bid management services all under a Private Label GUI with their own look and feel.
ôKeywordMax has always been a thought leader in the pay per click management spaceö, Says Lori Weiman, the KeywordMax Director, ôWe were first to market with click fraud monitoring in 2003, first to market with performance based bid management in 2004, and now, with our full service Private Label Program, we are first to market as an enabler for other interactive advertising vendors to have the KeywordMax toolset.ö
KeywordMaxÖ has experienced significant agency growth since its launch in 2003. KeywordMax now powers over 60 agencies, and provides its tools to hundreds of merchants. KeywordMax tracks millions of dollars worth of transactions daily.
Jason Wolfe, the CEO of Direct Response Technologies, Inc. commentsö Direct Response Technologies, Inc. continues to believe in being the æpower behind the sceneÆ for interactive agencies. We had success Private Labeling our DirectTrack application (an industry leading private labeled affiliate tracking platform) over the past few years, and we are expanding that success over to our KeywordMax division. We are excited to provide this functionality to our client base û and we anticipate further private labeling as well as product and service consolidation under the Direct Response umbrella.ö
About Direct Response Technologies, Inc.
Direct Response Technologies, Inc. founded in 1994, is a media and technology firm dedicated to delivering performance-based results and technology solutions to clients. Direct Response Technologies is a privately held company with offices in Pittsburgh, PA, and New York NY, owned in part by Jupiter Media (NASDAQ: JUPM). The company also operates an office in North Dakota in conjunction with the Department of Commerce of North Dakota.
Direct Response Technologies (http://www.directresponse.com) provides technology for :
(1)
Secure coupon delivery and tracking solutions through www.mycoupons.com
(2) Keyword tracking through www.keywordmax.com
(3) Affiliate tracking through www.directtrack.com
(4) Gift certificates and gift card solutions through www.giftcards.com
CONTACT:
Public Relations
Direct Response Technologies, Inc.
412-921-6881
pr@directresponse.com
|
