Direct Response Technologies Anounces Relationship with Yahoo!

Pittsburgh, PA - October 1, 2003 - Direct Response Technologies, Inc., one of the Internet's leading providers of online marketing solutions today announced a relationship with Yahoo! Small Business (http://smallbusiness.yahoo.com) , provide specially negotiated deals for KeywordMaxÖ to Yahoo! Small Business customers.

KeywordMax provides affordable keyword tracking software to monitor return on investment from marketing campaigns on search engines like Overture and Google. Under the agreement, Yahoo! Small Business users who create new KeywordMax accounts receive a Yahoo special offer.

"Our KeywordMax teamworked with Yahoo! Small Business to put together a preferred service offering for Yahoo! Small Business customers that is second to none" says Jason Wolfe, CEO of Direct Response Technologies, Inc.

"We are happy to provide Yahoo! Small Business merchants with such a vital marketing tool" said Lori Wasserman, Director of KeywordMax. "The importance of search engines in the marketing mix demands that we all know how well our efforts are performing - ROI tracking makes it easy to see where dollars are best spent."

KeywordMaxÖ tracks ROI from search engine marketing for online merchants. Real-time reports show detailed information on the performance of keywords from both free and pay-per-click searches. KeywordMaxÖ supports Overture, Google Adwords, Findwhat and many others. www.keywordmax.com

About Direct Response Technologies, Inc.

Direct Response Technologies, Inc. founded in 1994, is a media and technology firm dedicated to delivering performance-based results and technology solutions to clients. Direct Response Technologies is a privately held company with offices in Pittsburgh, PA, and New York NY, owned in part by Jupiter Media (NASDAQ: JUPM). The company also operates an office in North Dakota in conjunction with the Department of Commerce of North Dakota.

Direct Response Technologies (http://www.directresponse.com) provides technology for :
(1) Secure coupon delivery and tracking solutions through www.mycoupons.com
(2) Keyword tracking through www.keywordmax.com
(3) Affiliate tracking through www.directtrack.com
(4) Gift certificates and gift card solutions through www.giftcards.com